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Our Certifications

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USDA National Organic Program


Conscious Choice is committed to producing USDA Certified Organic Compliant skincare products.  In order to create Certified Organic products, all of the ingredients used in production must be Certified Organic or be from a short list of approved non-agricultural ingredients such as salt.  There are strict regulations for using the USDA Certified Organic Seal; however, there are limited regulations for simply using the word organic in a product’s name, label or description. Unfortunately, this creates confusion for consumers. For example, you may see a label that reads “Organic Shea Butter Lip Balm”, where the Shea Butter may indeed be organic, while the rest of the ingredients are not. Without all the ingredients being Certified Organic Compliant, the lip balm cannot truly be a Certified Organic product. Only the USDA Certified Organic Seal can confer the guarantee that a finished product is a truly Certified Organic.

organic-certifiersThe certification process is conducted by an independent USDA accredited agency. The accredited agency actually does the certifying process in compliance with USDA regulations. Organic Certifiers is the accredited USDA certifying agency that certifies Conscious Choice labels. The USDA’s National Organic Program (NOP) prohibits the use of harmful toxins such as aluminum, EDTA, GMOs, nanoparticles, petrochemicals, parabens, synthetic colors or fragrances, propylene glycol, or Triclosan. In order to obtain this certification, strict guidelines from the USDA’s National Organic Certification Program must be met, adhered to, and monitored.  An extreme amount of effort, dedication, and commitment to this mission is required in order to have a Certified Organic skincare line. Due to the costly challenges of meeting these requirements, there are only a handful of U.S. companies offering an entire line of Certified Organic skincare products. However, Conscious Choice is the first and only luxury USDA Certified Organic skincare company that offers all of our products in non-plastic, eco-friendly packaging. Our Organic Certification

The United States Department of Agriculture created the National Organic Program for the regulation of the food industry. Strangely enough, the same regulations apply to the health and beauty industry. The National Organic Program has four categories of organic compliance.

Certified Organic 100% 

All ingredients must have a certification of 100% organic content. The USDA Seal is allowed on the packaging and the identity of the certifying agency must be displayed verifying that the product meets USDA category standards.

Certified Organic 95-99%

All ingredients combined must have an average certification of 95-99% organic content. This allows the product to contain up to 5% of ingredients that are nonorganic agricultural products that are not commercially available as organic or are on a short list of nonagricultural approved ingredients. The USDA Seal is allowed on the packaging and the identity of the certifying agency must be displayed verifying that the product meets USDA category standards.

Made with Organic 70-94%

All ingredients combined must have an average certification of 70-94% organic content. This product may display the words “made with organic (insert specific ingredient here)”. The product must display the certifying agency on the package to verify that the product meets USDA category standards. It cannot display the USDA Seal, represent the finished product as organic, or state “made with organic ingredients.”

Specific Ingredient Listings Less than 70% 

Remaining ingredients do not need to comply with USDA organic regulations. The certified organic ingredient can only be identified as organic on the ingredient panel of the label. This product cannot display the USDA Seal.



Conscious Choice cruelty-free bunny banner Our products are cruelty-free and carry the International Leaping Bunny Certification and comply with PETA’s Beauty Without Bunnies program. This means we do not and will not ever test on animals, nor will we ever use ingredients from suppliers who test on animals. Our products are tested only on friends, family and willing participants.

 Leaping Bunny

Coalition for Consumer Information on Cosmetics (CCIC).

leapingbunnyLeaping Bunny is a non-profit organization dedicated to ending animal cruelty in the production of cosmetics and consumer products. The “Leaping Bunny” has been widely recognized in Europe as the standard of cruelty-free assurance for health & beauty products and household items since 1996. This certification ensures that not only the finished product but each individual ingredient has not been tested on animals. In order for a company to meet the requirements that enable it to use the “Leaping Bunny” logo, it must sign a declaration that states it does not test its products on animals. The company must have all of its raw ingredient suppliers sign their own independent declarations stating that none of the ingredients that said company purchases have been tested on animals. In order to maintain certification status, the company must update its suppliers’ information and is subject to an annual audit. By signing the Leaping Bunny pledge, Conscious Choice and all of its suppliers have taken a stand to support the rights of all animals. Leaping Bunny Certificate of Appreciation


petalogoPeople for the Ethical Treatment of Animals (PETA) was founded in 1980 and was established to protect and defend the rights of animals. For a company to be in compliance with and able to display the PETA logo, it must first fill out a questionnaire, answering how safety testing is conducted on its products. The company then must declare if they have an agreement with its suppliers and manufacturers (if applicable) concerning their animal testing policies. Finally, a statement of assurance must be signed by the company, declaring that it does not test on animals. Conscious Choice is proud to be on the list of PETA’s Beauty Without Bunnies list of cruelty-free companies.